Tag: Writing
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Learning to be a PR Intern
Honestly, before I started as a PR intern at Amendola Communications three months ago I knew relatively nothing about Public Relations. I’m currently studying journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, so while I have had some exposure to PR, I really didn’t know what it takes…
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Healthcare IT PR & Marketing Leader Kate Donlon Rejoins Amendola Communications
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, welcomes back Kate Donlon, a “founding employee” of Amendola who worked side-by-side with Jodi Amendola to help turn the agency into one of the most successful in healthcare IT. Donlon returns to Amendola as Vice President, and will expand the…
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When it Comes to Health IT Marketing, Tell the Time
Long before I entered the world of health IT marketing, I remember my father telling me “Ask an engineer what time it is and he’ll tell you how the clock was made.” I don’t actually recall the reason he said it although there must’ve been one since he wasn’t one to speak in adages normally …
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CEOs: It’s Time to Start Writing Your 2017 Manifesto
For what seems ages, you’ve mulled over an issue that you’re now convinced deserves a wider platform for passionate debate. Perhaps it’s an alarm to sound that no one in your industry is articulately ringing or a bold challenge to wake up a complacent profession. Whatever the intent of your message, if you’re a credible…
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What HIT Writing Needs is More Cowbell
When I first started writing on healthcare and health IT (HIT) topics, one of the pieces of advice I was given was that anything I write should keep in mind that the audience is highly educated, with advanced degrees and serious mindsets. Basically Ferris Buehler’s teacher. Buehler? Buehler? But if the headline to this blog…