Tag: Webinar
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Get Real: Making the Most of Virtual Events
Many healthcare, life sciences and healthcare IT marketers may not realize it, but virtual events (such as online-only conferences) are not new. They’ve actually been around for roughly a decade – starting right about the time broadband connections became ubiquitous. But you never heard about them? That’s not surprising, because they were pretty much treated…
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3 PR and Marketing Must-Haves for 2019
The signs of autumn are all around us shorter days, pumpkin spice in abundance and 2019 budgets looming over our heads. Take this opportunity to revitalize your efforts. There are some evergreen items that are important to any successful marketing and public relations campaign, including pertinent social media, thought provoking content and strong media relations…
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Webinar Wisdom: 3 best practices for webinars that wow and get results
I have a confession. I’m not ashamed. It’s my truth. I love a webinar. I love everything about it. I love writing the title and description. I love promoting it and watching the registration count rise each day. I love when the day finally arrives and the presentation comes to life. I even love the…
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Keeping the Drum Beat Going on Marketing
Summer conjures many images that are symbolic of a slower pace relaxing by the beach, sipping lemonade by the pool or reading a book under the shade of a tree. These relaxing pictures of a simpler time rarely include your marketing efforts, although they can fall into this summer haze if you don’t take steps…
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7 Tips for Improving Your Next Webinar
Having worked for a professional hospital CIO association for over six years, I’ve moderated and attended my fair share of health IT vendor webinars. I’ve seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide educational insight to attendees and your business. A webinar can help establish…
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7 Tips to Improve Your Webinars
Having worked for a professional hospital CIO association for over six years, I’ve moderated and attended my fair share of health IT vendor webinars. I’ve seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide educational insight to attendees and your business. Webinars can help establish you…