Tag: Videos
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Keeping the Drum Beat Going on Marketing
Summer conjures many images that are symbolic of a slower pace relaxing by the beach, sipping lemonade by the pool or reading a book under the shade of a tree. These relaxing pictures of a simpler time rarely include your marketing efforts, although they can fall into this summer haze if you don’t take steps…
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Content Marketing: Remember to Ask “And Then?”
One of the most important questions a content marketing team can ask when charged with developing a new press release/blog post/case study/white paper/video/etc. doesn’t come from a marketing textbook or TED talk. It actually comes from the lowbrow movie “Dude, Where’s My Car?” At one point the two not-so-bright main characters (played to perfection by…
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VIDEO MARKETING: IF YOU”RE NOT DOING IT, YOU’RE MISSING OUT
Our own Matt Schlossberg was quoted in the article below, which originally ran on www.acefitness.org. Written by Carrie Myers “Everyone is doing it,” says Jimmy Craig, M.A., video marketing and viral expert and co-founder of MethodLoft, LCC, based in Boston, Mass. What is Craig referring to? Put simply: video marketing. “Video isn’t only great at…
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Leveraging Video for Your PR/Marketing Strategy
In 2010, the PR Director of the health IT association I worked for asked me to shoot video of staff and members. I did a double-take. I was a managing editor. Magazine articles, case studies, blog posts, Newsletters, books if you needed prose, I was your guy. But video? My “qualifications” included being a classic…