Tag: vendor-neutral
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Opinion Pieces: Take a Stand to Stand Out
In public relations, we work with most of our clients on thought leadership bylined articles. These articles frequently include the client’s opinions, most often about how healthcare provider organizations or payers can improve productivity, efficiency, patient care and other aspects of running their businesses. In healthcare business-to-business PR, however, we rarely get the opportunity to…
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Why Are You Reading This?
News Flash: There is a lot of written content on the web. That means it is challenging to grab a reader’s attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and billions of smartphones later, it’s probably closer…
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The Value of the Vendor-Neutral Opportunity
One of the biggest changes that has happened in healthcare IT (HIT) public relations over the last 10 years is the increased demand for vendor-neutral byline articles, blog posts, and other materials. It makes sense from the publications business model perspective. With ever-thinner margins they can’t afford to keep a legion of writers on-staff, or…