Tag: Value Proposition
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Using PR and Storytelling in Your B2B Marketing Strategy
Your company has a story and people want to hear it. Remember the last time you heard a great story? If you’re anything like me, it was probably a movie or T.V. show. Since the entertainment industry makes money by telling good stories, this makes sense. But in our fast-paced, tech-driven society, we rely on…
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The best indicator of company success? Believing in your value prop
Confidence. When you have it, life is a panorama of possibilities. Success just seems to follow, and even the occasional failure turns into a new opportunity. As a longtime marketing and PR copywriter, I’ve noticed company success follows a similar trajectory. Highly successful companies are, without exception, led by true believers in the company’s products…