Tag: United Airlines
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Why Angry Arnold Should Handle Your Crisis PR
When looking for a company to illustrate bad PR, United Airlines is an easy choice. From 2009’s lesson in the power of viral video (“United Breaks Guitars”) to suffocating puppies, United can be counted upon to do the wrong thing and then make it worse through horrible PR. Perhaps its worst blunder came in 2017 when a bloodied…
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What Can We Learn From United Airlines Flight 3411
If you had a goal of demonstrating how NOT to handle crisis communications, you couldn’t find a better template than the actions of United Airlines after a flight crew forcibly removed Dr. David Dao from Flight 3411 from Chicago to Louisville to accommodate its own need to get four of its employees to Louisville for…