Tag: Undaunted Courage
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Client Planning Should Resemble Meticulous Preparations for the Lewis and Clark Expedition
In Stephen Ambrose’s book “Undaunted Courage,” readers learn about the courageous Lewis and Clark Expedition, and the advanced planning and preparation that went into such a grand, historic adventure. It got me thinking just how important a fraction of such planning is for a client’s public relations program. Depending on the nature of the agency/client…