Amendola Communications

Tag: trust

  • Opinion Pieces: Take a Stand to Stand Out

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    by

    Morgan Lewis
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    In public relations, we work with most of our clients on thought leadership bylined articles. These articles frequently include the client’s opinions, most often about how healthcare provider organizations or payers can improve productivity, efficiency, patient care and other aspects of running their businesses. In healthcare business-to-business PR, however, we rarely get the opportunity to…

  • Don’t Forget Industry Analysts in PR Programs

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    by

    Philip Anast
    in

    Even before English economist William Stanley Jevons and other 19th Century luminaries formalized the idea of marginal utility, business people grappled with sustaining customer desires for their goods and services. While Jevons had commodities in mind, I believe marginal utility is relevant to PR programs, too, especially in our digital world.  Keeping stakeholders informed with…