Tag: Tradeshows
-
Tradeshow Trauma: Why “booth traffic was slow” is a lame excuse and how to prepare for conference success
As a marketing and PR professional who has spent countless hours in tradeshow booths and walked more than 20,000 steps at the HIMSS conference while wearing heels, I’ve experienced both the glory and the defeat of being an exhibitor. And while there is no better feeling than packing up your boxes, tearing down the booth…
-
Should You Bet It All on a Trade Show Launch?
When it comes to product launches, many companies hang their hat on making a big splash at the biggest trade show in their industry. And then they are disappointed. For those targeting the healthcare IT market, that usually means HIMSS. For those targeting providers, the Medical Group Management Association (MGMA) show is often cited as…
-
HIMSS Is Over. Now What?
At our agency we think of HIMSS as our “Christmas.” We face similar time pressures and high expectations as those in retail leading up to the holiday, but as one team member says, “HIMSS is the “Happiest Time of Year.” Like the annual family gatherings, we see clients, media, analysts and industry leaders all in…
-
More than One Way to Milk the PR Machine
After 14 months, dozens of emails, numerous brainstorming sessions not to mention several bottles of Tums my PR team was excited to have our client profiled by Forbes. And then, just like the careful-what-you-wish-for dot-com Super Bowl ad, very quickly the number of article views grew at last count, it was up to 6,800 online…
-
Amendola Unveils Redesigned Website and Thought Leadership Blog
Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive,…
-
Getting Noticed at HIMSS: 4 Insider Tips from Industry Journalists
It’s a brand new year and HIMSS season (a.k.a. #HIMSSanity) is officially upon us. The Amendola team is in full swing preparing clients for the big show in Las Vegas, from media kit development and booth collateral to social media campaigns and on-site support for interviews and analyst briefings. It goes without saying that garnering…
-
Planning Your 2016 Trade Show Strategy
By now your marketing/trade show budget dollars are set. You may need to be smart with how those dollars are spent, especially if you have more important shows to cover than you have budget to exhibit at them. There are several ways to sell and/or network with prospects without investing in expensive booths and extensive…