Amendola Communications

Tag: trade show

  • Trade Shows and Events: Four Ways to Improve Your ROI

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    Ken Krause
    in

    Whether you personally believe trade shows are the land of opportunity or merely a relic of a bygone era where primitive being skulked through the aisles without the benefit of a smartphone, there is no question that they are still a fact of life for many of us. In fact, some (such as, oh, I…

  • Think of Your Upcoming Summit as the Next Blockbuster Release

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    Chris Currington
    in

    You’ve invested substantially in your upcoming trade shows, congresses, conferences or summits (collectively referred to as “summits” in this blog piece). Speaker submission forms. Sponsorships. Booth-install, technology and set-up. Videos. Meeting spaces. Air fare. Hotel blocks. Meals and entertainment. Just to name a few of the common and worthwhile expenses. But, how do you make…

  • Content Calendar: A Key Component to any Strategic PR Plan

    Content Calendar: A Key Component to any Strategic PR Plan

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    Linda Healan
    in

    Oftentimes public relations professionals think of content calendars as a tool for marketing communications programs. Having an internal editorial calendar is absolutely important for any content program. Since an integrated public relations campaign has evolved from just media relations, PR pros should also consider a content calendar as part of their overall strategic PR plan.…

  • What I learned at my first HIMSS

    What I learned at my first HIMSS

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    Jenna Warner
    in

    First and foremost, this is a BIG show. Okay, obviously this is a big show. But it’s important to understand this isn’t the type of trade show where the cool startup with hopes and dreams of changing the world can make a huge splash. At least, not without a plan. As a first-time attendee, there…

  • HIMSS 2018: Tips for Staying Healthy from the Amendola Team

    HIMSS 2018: Tips for Staying Healthy from the Amendola Team

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    Amendola Communications
    in

    Back in 2016, the Amendola Communications team collaborated on a blog post offering tips on how to stay healthy at HIMSS. With HIMSS 2018 coming up right as the U.S. in the midst of a flu epidemic, that sage advice is even more apropos. You’re about to find yourself in a largely environmentally closed room…

  • Time to turn your trade show booth from salesroom to learning lab

    Time to turn your trade show booth from salesroom to learning lab

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    Stephanie Janard
    in

    “Be sure to bring back lots of product literature from the trade show,” said no one ever. As my colleague Lisa Chernikoff pointed out in a recent blog, people simply don’t go to trade shows to buy your product. They go to learn. But when they approach your booth, what do they see to compel…