Tag: target marketing
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3 Easy Steps To Writing a Value Proposition That Sells
A value proposition is a simple statement that tells your customers and prospects why you are in business. At its core, it’s the promise your company gives customers about what it will deliver and why they should choose your product. Value propositions form the foundation of marketing campaigns and sales pitches, so they can’t be…
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Programmatic Advertising The New Drip Campaigns
Earlier this month, eMarketer covered research from Dun & Bradstreet about the growth of programmatic marketing and how it will influence account-based marketing. Interestingly, 63% of B2B marketers in the research were using programmatic buy in their efforts and 48% were using personalization for their ad placements. The example of how B2B marketers are using…