Tag: storytelling
-
Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, “Healthcare has a B2B problem, but it’s not business to business; it’s boring to boring.”…
-
Blurred Lines: When My Work in Healthcare Became Personal, Again and Again
When I was a little girl, I always wanted to be a pediatrician. And a writer. I had no idea as an idealistic young lady that there wasn’t really a career that combined the two disciplines. And when I learned how long I had to go to school to be a pediatrician, I leaned in…
-
Look for the Human Connection to Health Tech
Most people working in communications are familiar with the idea that storytelling creates the most impactful and memorable messages. Feeling a human connection to a story is what makes it resonate with us, and what makes us care. Working in the healthcare communications field makes it easy to tell great stories because we’ve all had…
-
“The Elements of Style” Never Loses Luster for Lovers of Language
While our digital age has ushered in not a few changes with respect to the written word and how we communicate, there is a 100+-year-old book that still has something to offer our sophisticated new world. The Elements of Style, written by William Strunk Jr. and later updated by E.B White, is a valuable reference…
-
Using PR and Storytelling in Your B2B Marketing Strategy
Your company has a story and people want to hear it. Remember the last time you heard a great story? If you’re anything like me, it was probably a movie or T.V. show. Since the entertainment industry makes money by telling good stories, this makes sense. But in our fast-paced, tech-driven society, we rely on…
-
Rhodes Map to Turbocharged Presentations
When it comes to HIMSS Global Conference speaker proposals, Amendola Communications enjoys a 75% win rate. That means that out of 12 speaking abstracts we write and submit on behalf of our clients, nine are accepted. Quite impressive considering that HIMSS has a less than 30% acceptance rate. In fact, for HIMSS18, 742 proposals were…
-
The Most Amazing Blog You’ll Ever Read
“Marketing is no longer about the stuff that you make, but the stories you tell.” Seth Godin Roaming the Exhibit Hall at HIMSS17 last year, I found a truly unique healthcare solution. It solves seemingly intractable problems with uncommon grace and simplicity. It’s intuitive, innovative and disruptive. I predict that it will ascend the rarefied…