Tag: storytellers
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Substance Over Spin
Despite all of the metrics and data at our fingertips these days, public relations is still more art than science when it comes to attaining the ultimate goal: media coverage. Sure, reports that show impact after the fact are indispensable and all the information at our fingertips has made the task of gathering this analysis…
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10 Things Your Publicist Would Do if S/he Ran Your Company
All of the below suggestions are offered by experienced publicists in the B2B arena, including myself and several colleagues at Amendola Communications. While we fully get that a public relations program is just one of many important contributions to creating a successful company along with a whip smart product development team, a terrific product, turbo-charged…