Amendola Communications

Tag: Retail Healthcare

  • Your Brand: What Healthcare Can Learn from Disney and Keen Shoes

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    by

    Julie Donnelly
    in

    It takes years to build brand equity, and just an instant to tarnish it. The best brands know the brand must drive every interaction with stakeholders, including investors, the media and the public. Failing to “lead with the brand” may result in lost opportunities to create loyal ambassadors. One crucial make-or-break moment for many brands…

  • 5 Ways to Build Credibility with Healthcare Consumers

    5 Ways to Build Credibility with Healthcare Consumers

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    by

    Marcia Rhodes
    in

    Over the last couple of years there has been a significant shift in the way consumers approach healthcare. Rather than viewing it as something to consider when they are sick or injured, more and more they are taking control of their own healthcare choices and focusing on wellness as well. Smartphone apps and watches (or…