Amendola Communications

Tag: reporters

  • What I learned at my first HIMSS

    What I learned at my first HIMSS

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    by

    Jenna Warner
    in

    First and foremost, this is a BIG show. Okay, obviously this is a big show. But it’s important to understand this isn’t the type of trade show where the cool startup with hopes and dreams of changing the world can make a huge splash. At least, not without a plan. As a first-time attendee, there…

  • 6 Pitfalls of Email Pitching

    6 Pitfalls of Email Pitching

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    by

    Julie Donnelly
    in

    Clients often wonder how a PR agency can get reporters to read email pitches. It’s basically a combination of art, science, and alchemy definitely not for the faint of heart. When I was the healthcare reporter for the Boston Business journal, I got an average of 300-400 emails per day. In the run up to…