Tag: Public Relations
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Consistency, Quality Are The Keys To Winning Website Content
Smart healthcare companies invest in creating a quality digital presence, primary through their websites. I’ve launched my share of sites over the years and can tell you that a lot of planning, debate, creativity, and effort go into every facet of a company’s website, whether it’s brand new or overdue for a revamp. Decisions must…
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Blurred Lines: When My Work in Healthcare Became Personal, Again and Again
When I was a little girl, I always wanted to be a pediatrician. And a writer. I had no idea as an idealistic young lady that there wasn’t really a career that combined the two disciplines. And when I learned how long I had to go to school to be a pediatrician, I leaned in…
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5 Ways To Make Work From Home Work For Your Business
At the time, I did not realize we were so innovative. When I founded the agency in 2003, it was clear to me that with the Internet, email, phones, and the nature of our public relations and marketing communication services, not everyone needed to be in the same office all the time. I also recognized…
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4 Tips From A Former Healthcare Reporter
Career changes are rarely easy, especially when you study a field throughout college and subsequently work in it following graduation. In August, I left a respected healthcare trade journal after nearly four years and ‘crossed over to the dark side,’ as they say. There were several professional motivations behind the move, but one that excited…
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4medica Re-engages Amendola for Strategic Public Relations Services
Award-winning healthcare IT PR agency and innovative healthcare data quality platform provider partner to amplify client’s thought leadership, technology offerings SCOTTSDALE, Ariz., Sept. 28, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that it is re-engaging with former client 4medica®, a leader in healthcare data quality and patient matching technology, to amplify client…
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Are Humans Destined To Be The New Horses? Thoughts On AI In PR
As artificial intelligence (AI) continues its inexorable march towards consuming more and more jobs previously done by humans, it may be a question of when, rather than if, humans become the new horses. Think, for a minute, about how absolutely essential horses were to the economy 200 years ago. With much of the economy still…
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FDS Amplicare Selects Amendola Communications as Agency of Record
Award-winning Health and Health tech PR and marketing agency and innovative pharmacy solutions provider partner to amplify client successes and industry best practices SCOTTSDALE, Ariz., April 13, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare, health tech and life sciences public relations and marketing firm, announced today that FDS Amplicare has selected the firm as its public agency of record. Amendola is…
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Virtual Care Leader eVisit Taps Amendola as Agency of Record
Healthcare IT PR agency aims to amplify voice of enterprise-ready virtual healthcare platform through media engagement SCOTTSDALE, Ariz., Jan. 28, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announces that virtual care leader eVisit has selected the group to manage its media outreach and thought leadership initiatives.…