Tag: Public Relations
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Whether In PR Or Elite Sports, We Need Cultures That Support Mental Health
Let’s face it— sports are hard in terms of physical and mental health. Exerting your body over-and-over again through training and competition; preparing for years just to have an opportunity to perform at one event; facing defeat; facing injury; facing expectations; facing regiments served at the expense of family and friends; facing doubt in your…
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5 Things I Wish I Knew Before I Began Leading A Company
I’ve always felt like I was born to be an entrepreneur; leading a company is in my blood because both of my parents started their own businesses. I was always a “go-getter.” When I was 18, I took a commission-only summer job selling Cutco knives, and within a month I broke all the sales records…
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Bulldog PR Awards 2022 Honors Amendola for HSBlox Value-Based Care Campaign
SCOTTSDALE, Ariz. July 7, 2022 – Amendola announced today that it has won a 2022 Bulldog PR Award in the Best Thought Leadership category for its HSBlox campaign, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best…
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Iris Telehealth Engages Amendola for Strategic PR and Media Relations Services
Award-winning health tech PR agency to elevate the profile of telepsychiatry service provider SCOTTSDALE, Ariz., April 26, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology marketing and public relations firm, announced that Iris Telehealth, a leading provider of telepsychiatry services for community mental health centers, community health centers, hospitals, and health systems across the U.S., has selected the firm…
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What’s My Tagline?: Grace Vinton and James Aita at ViVE 2022
ViVE is an exciting new healthcare innovation industry conference and this year Amendola was onsite to support our clients attending the event. Check out insight on the tradeshow this year from one of our Media Specialists Grace Vinton on Healthcare NOW Radio’s “What’s My Tagline.”
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Being A Better PR Agency Teammate: 3 Lessons I Learned Riding My Peloton Bike
Not too long ago, I was sitting in on our company’s bi-weekly Zoom meeting. As a fully remote PR company, I look forward to these meetings because it gives us a chance to unplug from work and really get to know each other beyond media pitches and byline writing. My colleague Marcia Rhodes likes to…
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Your Corporate Messaging Needs A Makeover
Recently, I was listening to a podcast featuring the CEO of a healthcare tech company that’s doing fantastic things in a new way—an actual innovator, as much as that word is overused. The podcast wasn’t sponsored, so the line of questioning was broad and geared toward thought leadership. In response to the host’s first question,…
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COVID’s Impact On B2B Marketing And PR: Insights From Our Clients
COVID-19’s impact on remote work, supply chains, and staffing has been well documented, but one area that hasn’t received much attention is the effect the pandemic has had on the marketing and public relations (PR) efforts of businesses. Insights gained from a survey of our clients’ 2022 B2B marketing and PR priorities show the pandemic…
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Press Release Headlines: When Short Is Just Right
A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about the 2021 State the of Press Release…
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Know Your Audience: The Fine Line Between Technical Language And Jargon
One of the foundational PR rules that any communications professional learns is to avoid the use of jargon – the technical terminology or characteristic idiom of a special activity or group, as defined by Merriam-Webster. In my years working in PR for healthcare and health IT organizations, this has been a permanent item on my…