Tag: Public Relations
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Thought Leadership Strategies Are Crucial For Startups And Disruptors
The first-to-market companies who see a problem or need and develop tech to expertly solve it, aren’t always the ones that win in the marketplace. Why? Because they often are so focused on doing the good work that they miss the opportunity to broadcast their success to the world. They fail to achieve recognition and…
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How To Get the Most Out Of Healthcare Trade Conferences
Attending healthcare conferences is an investment for your company. Balanced against the costs of travel, lodging and registration are the opportunities to make valuable connections, showcase your company and learn more about the industry. Accomplishing those goals requires a plan to get the maximum benefit from your two to three days at the conference. At…
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Amendola Honored for Market-Moving Public Relations and Marketing Work
Healthcare, health tech and life sciences-focused agency recognized by PRWeek for Best in Health Innovation PR campaign and Gartner for Small Idea, Big Impact podcast launch SCOTTSDALE, Ariz., March 14, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been singled out by two professional organizations…
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What “Earned” Analyst Relations Can Do For You
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR proposals. We firmly believe it is worthwhile for your organization to conduct an “earned”…
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Raintree Systems Engages Amendola for Strategic PR and Marketing Services
Award-winning healthcare PR agency to collaborate with physical therapy technology leader to amplify thought leadership and company milestones SCOTTSDALE, Ariz., Feb. 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Raintree, a leading provider of electronic health records (EHR) including patient engagement, scheduling, billing, and practice management, in addition to…
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Hitting The Mark With News Releases
“The first draft is the best, and it’s all downhill from there.” These snarky yet valid words came from a longtime friend, colleague, and mentor. They semi-jokingly referred to much of the writing we produced as the content marketing arm of a Fortune 500 healthcare IT provider. But it was most often muttered when talking…
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MDClone Engages Amendola for Strategic PR and Marketing Services
Award-winning healthcare PR agency to collaborate with healthcare data leader to amplify thought leadership and company milestones SCOTTSDALE, Ariz., Dec. 13, 2022 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that MDClone, a digital health company and leader in synthetic data, has selected the firm to amplify client successes, thought leadership, and…
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Adaptability Is Key To Surviving In The Changing Media Landscape
Blink and the media landscape changes: a magazine goes out of business, one company acquires another, a podcast launches. Blink again and something else has changed. In the nearly 20 years since I founded Amendola Communications, the media landscape for healthcare and healthcare technology has changed dramatically. Publications that I assumed would last forever are…
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Putting Your Communication On A Diet
On the cusp of a new year, many of us start thinking about exercise regimens. But the founders of Politico and Axios recommend we put our “prose on a diet.” In their book, “Smart Brevity,” they spell out effective ways to communicate in a world of 24×7 news cycles and social media. Theirs isn’t the…
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Amendola Communications Wins Three MarCom Awards
Boutique Healthcare & Health Tech PR Firm Wins Two Golds and an Honorable Mention for Campaigns for ABOUT, Verana Health and 4medica. SCOTTSDALE, Ariz., Nov. 1, 2022 – Amendola Communications, a nationally recognized healthcare and technology public relations and marketing firm, has won three MarCom Awards for work on behalf of clients. Amendola won Gold for campaigns…