Tag: Public Relations
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Rule Of 7: Integrated Marketing Programs That Inspire Action
As an agency that works exclusively with healthcare, health IT and life sciences companies, this is a startling stat: U.S. hospitals waste over $12 billion annually as a result of communication inefficiency among care providers. Helping our clients succeed with clear, consistent communication is in our DNA for good reason. Working with our clients as they…
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Learn To Speak The Language Of Your Client’s (Many) Target Audiences
Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to…
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SnapCare Selects Amendola for Strategic Messaging, Marketing & PR Services to Introduce New Name & Platform to the Healthcare Continuum
SCOTTSDALE, Ariz., Nov. 9, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the entire continuum of care. On the heels of leading SnapCare’s corporate relaunch, which included changing its name and introducing a new business model, Amendola…
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Why Angry Arnold Should Handle Your Crisis PR
When looking for a company to illustrate bad PR, United Airlines is an easy choice. From 2009’s lesson in the power of viral video (“United Breaks Guitars”) to suffocating puppies, United can be counted upon to do the wrong thing and then make it worse through horrible PR. Perhaps its worst blunder came in 2017 when a bloodied…
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Only Fools Rush In: What Marketing & Communications Professional Need To Know About Threads
Now that it looks like the much-anticipated but always-farfetched Elon Musk vs. Mark Zuckerberg cage fight is unlikely to happen, we’ll all have to settle for X vs. Threads. By now, we all know that Threads is Meta’s answer to Musk’s struggling X (formerly Twitter), which continues to deteriorate amid plunging advertising revenue and rising…
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And The Award Winner Is…You!
Industry awards that recognize a company’s achievement are a valuable, yet sometimes overlooked, component of a successful PR campaign. Winning is fun – but that’s not the only reason to consider seeking industry recognition for your organization, products and services, and employees. Winning an industry award is an excellent way to promote your brand and…
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Why Down Times Call for More Marketing, Not Less
Tips From The A-Team The foreman of an orchard reported to the owner that the trees were growing fewer apples and only on the higher and harder-to-reach branches. What should we do, the foreman asked. Let’s spend less on ladders, the owner said. That doesn’t make sense, but many businesses react similarly during economic downturns…
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Avalon Healthcare Solutions Selects Amendola for Strategic PR Services
Award-winning healthcare PR agency partners with world’s first and only lab insights company to amplify thought leadership and company achievements SCOTTSDALE, Ariz., June 6, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Avalon Healthcare Solutions, a leading provider of technology-enabled laboratory benefit management and lab insights solutions, has chosen the…
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How To Create Media Pitches That Work
Tips from The A-Team Fewer reporters, with greater demands on their time. Fewer outlets and more competition for coverage. Face it, it’s a shrinking strike zone for media pitches. That’s why it’s crucial to make those media pitches as good as possible: well-composed, on target and impossible to ignore. We asked our public relations experts…
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Amendola Honored as a Top Agency for 2023 by PR Daily
Healthcare, health tech and life sciences-focused agency wins for the second year in a row SCOTTSDALE, Ariz., May 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been named a 2023 Top Small Agency of the Year by Ragan’s PR Daily. Amendola also won the…