Tag: Public Relations
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When Slow is the Way To Go in PR and Marketing
My colleague Philip Anast recently shared some advice from the Wall Street Journal via the Advisory Board regarding situations “where it’s better to slow down at work.” Let’s be honest: In the hyper-paced world of healthcare public relations and marketing, where there’s a product rollout, speaker submission, or awards deadline around every corner, the notion…
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Why Press Releases Should Tell Stories
Hey, want to hear an announcement from my company? Or, Hey, want to hear a story? Which got your attention? If you’re human, it was probably the latter. We are hardwired to listen to and learn from stories. From the earliest days of painting on cave walls through Aesop’s Fables and TEDx Talks, stories have…
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Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, “Healthcare has a B2B problem, but it’s not business to business; it’s boring to boring.”…
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Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure Detection
SCOTTSDALE, Ariz., April 23, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national PR program by Peerbridge Health, developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions. …
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The Best Rule in AP Style Is About Animals with Names
As a dutiful student and practitioner of public relations, corporate communications, and journalism, I have become intimately familiar with AP style – like it or not. For example, I know that “Wi-Fi” is for some reason capitalized at all times and hyphenated regardless of where it’s used in a sentence. I know that the word…
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Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences
SCOTTSDALE, Ariz., April 4, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Lindus Health, an “anti-CRO” running radically faster, more reliable clinical trials for life science pioneers, to implement a national PR Program. Lindus Heath chose Amendola to help the company drive awareness…
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Ragan’s Top Women in Communications Awards Honor Jodi Amendola for Leading with Confidence and Empathy
Amendola Communications founder and CEO an honoree in the Leaders category for breaking new ground in healthcare, health tech public relations and marketing SCOTTSDALE, Ariz., Jan. 16, 2023 – Jodi Amendola, CEO and founder of Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is an honoree in the 2023 Ragan’s Top Women in…
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The Taco Bell Times And The Depends Undergarments Press: Is This The Future Of Local News?
The sad state of local news in the U.S. is hardly news to anyone who has spent time in public relations and journalism. News outlets across the nation are continually going out of business, creating “news deserts” where communities are largely devoid of any reliable sources of credible information. Though often overlooked, local news outlets…
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Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services
Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is pleased to announce that Anatomy…