Tag: product launch
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Avoiding the Information “Tug-of-War” During Product Launch
Here’s the scenario. A new product or solution has been developed. Sales and marketing — because they have tangible goals that must be met in a certain timeframe — want to rush out the product launch so they can start selling it. However, other departments within the organization — such as legal and finance —…
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You’ve Developed the Next Greatest HIT Tool. Now What?
Key elements to a successful product launch In most industries, and especially with technology, continuously innovating is a requirement for maintaining and expanding market share. Releasing new products and features requires several months of strategy and development, the completion of which is met with great fanfare within the company. Now, you need to share this…