Tag: press releases
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What Journalists Want: We Read Cision’s 2020 State of the Media Report So You Don”™t Have To
Another year, another Cision “State of the Media” report. The 2020 edition, which represents the 11th annual report in the series, surveyed more than 3,200 journalists from across the globe to provide a picture of today’s media landscape. While much of the yearly report generally reads like PR 101 for experienced public relations professionals, it…
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Have press releases seen their day?
Entrepreneur recently ran a scathing article blasting press releases titled, Is Sending Out a Press Release Really Worth the Money? The article questions the value businesses receive from issuing press releases, calling releases “borderline useless,” serving mainly as a way for PR agencies to fleece clients. I beg to differ. As someone who has been…