Tag: Press Release
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Why Press Releases Should Tell Stories
Hey, want to hear an announcement from my company? Or, Hey, want to hear a story? Which got your attention? If you’re human, it was probably the latter. We are hardwired to listen to and learn from stories. From the earliest days of painting on cave walls through Aesop’s Fables and TEDx Talks, stories have…
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Amplifying Your Press Release With Assets
One of my guilty pleasures is watching animal videos – because who doesn’t love otters having fun in the water or cows playing with balls? The captivating power of photos and videos should also be considered when creating a press release. When your company wins a contract, achieves a major award or releases a new…
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How To Create Media Pitches That Work
Tips from The A-Team Fewer reporters, with greater demands on their time. Fewer outlets and more competition for coverage. Face it, it’s a shrinking strike zone for media pitches. That’s why it’s crucial to make those media pitches as good as possible: well-composed, on target and impossible to ignore. We asked our public relations experts…
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Hitting The Mark With News Releases
“The first draft is the best, and it’s all downhill from there.” These snarky yet valid words came from a longtime friend, colleague, and mentor. They semi-jokingly referred to much of the writing we produced as the content marketing arm of a Fortune 500 healthcare IT provider. But it was most often muttered when talking…
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Press Release Headlines: When Short Is Just Right
A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about the 2021 State the of Press Release…
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2021 State Of The Press Release: The TL;DR Version
There are a few yearly traditions Americans rally behind and await with eager longing and hushed anticipation – birthdays, holidays and the publishing of Cision’s “State of the Press Release” report. The 2021 version of this annual 20-something-page paean to the press release – brought to you by the people who profit the most from…
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7 Tips for Making Your Press Release a Success
Most journalists (36%) still receive their news from the good old press release. As a PR professional, you are responsible for getting the news your client wants to disseminate in front of as many relevant people as possible. But in 2020 when the usual news topics have been turned on their head, how do you…
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5 Reasons to Invest in Your Future, Despite the Scary Past
Welcome to Q3, 2020. What does that mean for how public relations and marketing departments will invest in their futures? Q4 will be the time to finalize budgets for 2021. After a tumultuous year including a pandemic, record unemployment, civil unrest and a to-be-determined presidential election, not to mention murder hornets and whatever else the…
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5 Ways to Convince Your Clients Clients to Do PR
One of the most enduring challenges many of my clients face is getting their clients on board with a public relations program. It happens to healthcare vendors all the time. The sales team inks a major deal with a large health system or a long-time hospital customer reports transformative results with your solution. These exciting…
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Content Calendar: A Key Component to any Strategic PR Plan
Oftentimes public relations professionals think of content calendars as a tool for marketing communications programs. Having an internal editorial calendar is absolutely important for any content program. Since an integrated public relations campaign has evolved from just media relations, PR pros should also consider a content calendar as part of their overall strategic PR plan.…