Tag: PR program
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Client Planning Should Resemble Meticulous Preparations for the Lewis and Clark Expedition
In Stephen Ambrose’s book “Undaunted Courage,” readers learn about the courageous Lewis and Clark Expedition, and the advanced planning and preparation that went into such a grand, historic adventure. It got me thinking just how important a fraction of such planning is for a client’s public relations program. Depending on the nature of the agency/client…
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That Ol “PR Magic” Real Examples from Amendola Clients
On this blog we often talk about how to use PR and marketing to help build the brand and drive sales for healthcare and healthcare IT (HIT) products. Most of the time the activities we discuss require some significant effort. But there’s an online event coming up next week that can actually pay big dividends…