Tag: PR professionals
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PR in the Time of COVID-19
“When the going gets weird, the weird turn pro.” The great gonzo journalist Hunter S. Thompson said this many years ago, and it certainly holds true today. During these disorienting times of COVID-19, in the year 2020, things are inarguably weird. And scary. And uncertain. And in the midst of this chaos, those of us…
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Amendola Communications Top 10 Blog Posts of 2018
Amendola Communications’ blog is designed to share our knowledge of public relations and marketing communications, but also to help other marketing professionals gain an understanding of how PR can and should be integrated into their campaigns. Based on our blog’s most-viewed posts of 2018, it appears readers are interested in a much broader variety of…
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Keeping Up with Changes to the AP Stylebook
The writing “Bible” for public relations is the AP stylebook. Anytime a PR professional (or anyone writing for media publication for that matter) is unsure of what to do, such as whether to capitalize an executive’s title in a press release, a quick glance at the print or online version will provide the correct answer.…
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6 Common Pitching Errors to Avoid
Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a little thought and preparation can help PR pros avoid these kinds of mistakes. Yet they continue to be made on a…
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PR Pros: Beware of Busywork Masquerading as “Essential Skills”
Some hard truths on the PR skills we really should be developing for our clients and our own professional development. A well-known public relations trade site recently ran a “listicle” of so-called essential PR skills for our modern technology-driven era. Included in the list were graphic design, analytics, and even some light HTML coding. My…