Tag: PR Newswire
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7 Tips for Making Your Press Release a Success
Most journalists (36%) still receive their news from the good old press release. As a PR professional, you are responsible for getting the news your client wants to disseminate in front of as many relevant people as possible. But in 2020 when the usual news topics have been turned on their head, how do you…
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Should You Bet It All on a Trade Show Launch?
When it comes to product launches, many companies hang their hat on making a big splash at the biggest trade show in their industry. And then they are disappointed. For those targeting the healthcare IT market, that usually means HIMSS. For those targeting providers, the Medical Group Management Association (MGMA) show is often cited as…