Tag: PR case studies

  • Content Calendar:  A Key Component to any Strategic PR Plan

    Content Calendar: A Key Component to any Strategic PR Plan

    Oftentimes public relations professionals think of content calendars as a tool for marketing communications programs. Having an internal editorial calendar is absolutely important for any content program. Since an integrated public relations campaign has evolved from just media relations, PR pros should also consider a content calendar as part of their overall strategic PR plan.…

  • Thought Starters: How A Little Creative Thinking Helped 2 Companies Achieve A Win

    Thought Starters: How A Little Creative Thinking Helped 2 Companies Achieve A Win

    SCOTTSDALE, Ariz. December 13, 2017 Amendola Communications CEO and co-founder Jodi Amendola has been named to PR News list of the Top Women in PR for 2017. The prestigious award recognizes women executives who have made bold advances in managing crises, developing brand messages, protecting and building brand reputations, and creating content for digital platforms.…