Tag: PR best practices
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Why Press Releases Should Tell Stories
Hey, want to hear an announcement from my company? Or, Hey, want to hear a story? Which got your attention? If you’re human, it was probably the latter. We are hardwired to listen to and learn from stories. From the earliest days of painting on cave walls through Aesop’s Fables and TEDx Talks, stories have…
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Getting The Most Out Of A Client Intake Call
Healthcare marketing and public relations agencies work closely with clients on crafting effective messages designed to gain the attention of (and prompt action from) their potential customers, investors, media outlets, awards organizations, conference organizers, and other target audiences. Clients and agencies routinely rely on email and collaborative platforms such as Slack and Teams to communicate…
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Press Release Headlines: When Short Is Just Right
A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about the 2021 State the of Press Release…