Tag: PR agency

  • Six Considerations When Evaluating A PR Agency

    So, you want to engage a PR agency to help get the word out about your solutions or services. Sounds like a plan. Sounds easy. But the process can be daunting, time-consuming, and expensive. And, most importantly, it may not help you achieve your goals. If this sounds oddly pessimistic coming from someone in an…

  • The Lifelong Learner In All Of Us

    The Lifelong Learner In All Of Us

    While searching for a high-school graduation gift this summer, I came across a book called, “Learn Like a Pro, Science-based tools to become better at anything.” Primarily a guidebook for students about how to learn, study and prepare for tests, it also has application for all who desire maximizing their learning abilities regardless of age.…

  • But I have a staff why do I need a PR or marketing agency?

    We all have strengths and whether we admit it or not, we all have weaknesses. For one, I can’t seem to make a grilled cheese sandwich without burning at least one side. Lucky for me, there are people that not only cook grilled cheese to perfection, but they’ve done so well they’ve opened entire businesses…

  • Why Good Clients Are Key for Great PR and How to Be One

    Why Good Clients Are Key for Great PR and How to Be One

    Last month was atypical for sure. I had two clients call and ask me, “How can we be a better client?” Wow! In all of my years in public relations & marketing, I don’t believe that has ever happened before. One of the clients actually said, “You’ve always been there for us and have done…

  • Infusion Express Taps Amendola Communications to Support Growth Trajectory

    Retail healthcare company cites Amendola’s reach, as it expands nationwide Scottsdale, Ariz. Dec. 14, 2016  Amendola Communications, an award-winning healthcare marketing and public relations agency, has announced it has been chosen as the agency of record by Infusion Express, a patient-focused alternative to hospital infusion centers. Infusion Express brings a new paradigm to the infusion…

  • Checklist: 10 Questions to Determine if the Timing Is Right to Hire A PR Agency

    Checklist: 10 Questions to Determine if the Timing Is Right to Hire A PR Agency

    Like so many companies, you want to promote your company brand and unique value proposition far and wide. But convincing others to pull the trigger on hiring a PR agency is proving to take more time than you anticipated. Or, perhaps you’re the one who isn’t sold yet on bringing in agency expertise. It’s a…

  • 7 Factors for Finding Your PR Agency Soul Mate

    7 Factors for Finding Your PR Agency Soul Mate

    I often tell my clients that selecting a PR agency is much like selecting a spouse. It’s an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to “click.” As for finding this perfect…

  • Vocera Taps Amendola for Public Relations, Social Media, and Content Marketing Strategy & Execution

    Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Vocera Communications, Inc. (NYSE:VCRA). Amendola will provide a broad range of public relations and content services that promote Vocera’s mission to break down communication barriers and improve…