Tag: podcasts

  • The Key to Creating Successful Podcasts for Your Business

    Podcasting has entered the mainstream. More than one-third (37%) of Americans age 12 and over listen to podcasts at least every month and 24% listen weekly, according to Edison Research. Given that this data is from a report published last March, you can be assured the numbers today are higher. My colleague Brandon Glenn wrote…

  • Podcasts: 4 Tips to Prepare for a Great Guest Interview

    Podcasts: 4 Tips to Prepare for a Great Guest Interview

    Someday, you may be able to tell your grandchildren you lived through the golden age of podcasts. From the humble beginnings of first being listed in iTunes in 2005 to the emergence of “Serial” as the medium’s first breakout star in 2014, podcasts have evolved from “the nichiest, wonkiest content platforms to a star-studded, self-contained…