Amendola Communications

Tag: Planning

  • Kindly Do The Needful: Coping With Outcomes Anxiety

    Kindly Do The Needful: Coping With Outcomes Anxiety

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    Jessica Smith
    in

    In healthcare, we’re always talking about improving patient outcomes, clinical and financial outcomes, or even the mind-numbing phrase ‘operational outcomes,’ whatever that means. Recently, I’ve been thinking about the intersection of language and performance anxiety, and I keep circling around the concept of what I’ve been calling outcomes anxiety. Our inability to control the future…

  • 3 Quick Tips for Writing a Better Byline

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    Brandon Glenn
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    Of all the deliverables we routinely encounter in public relations, none presents as much of a challenge as the humble byline. Press releases are necessarily to-the-point and formulaic. Blog posts are often quick-and-dirty shorter pieces that are meant to quickly touch on a specific topic, rather than delve in deeply. (White papers don’t qualify as…

  • September A Great Time to Begin Planning 2020 PR Budgets

    September A Great Time to Begin Planning 2020 PR Budgets

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    Linda Healan
    in

    It’s September. The kids are back to school and summer vacations are over. It’s the time of the year when our clients start planning their PR budgets for 2020. What are some considerations for you to make when planning your company’s public relations budget? Here’s a list of a few to consider: Know your goals.…

  • Your Agency Partner Team Extension or Another Vendor?

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    Megan Smith
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    You went through the rigorous process to find a new agency partner. Whether it was for lobbying, communications, marketing or website development, this process took you and your team time. Now you have them onboard what next? How do you optimize your relationship to make sure you leverage the best of your partners and they…

  • Client Planning Should Resemble Meticulous Preparations for the Lewis and Clark Expedition

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    Philip Anast
    in

    In Stephen Ambrose’s book “Undaunted Courage,” readers learn about the courageous Lewis and Clark Expedition, and the advanced planning and preparation that went into such a grand, historic adventure. It got me thinking just how important a fraction of such planning is for a client’s public relations program. Depending on the nature of the agency/client…

  • Vlog: How to Handle a Healthcare Media Crisis

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    Marcia Rhodes
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    In this vlog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as planning a fire escape route.