Tag: pitching reporters
-
The Basics of Healthy, Happy Relationships
Building relationships with journalists takes time. Smashing them to pieces takes little time at all. One terrible, irrelevant pitch and you could end up on a journalist’s blacklist and that isn’t where you want to be. Because as any good media relations guru will tell you, we need journalists more than they need us. To…
-
Have press releases seen their day?
Entrepreneur recently ran a scathing article blasting press releases titled, Is Sending Out a Press Release Really Worth the Money? The article questions the value businesses receive from issuing press releases, calling releases “borderline useless,” serving mainly as a way for PR agencies to fleece clients. I beg to differ. As someone who has been…