Tag: Pitching
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How To Create Media Pitches That Work
Tips from The A-Team Fewer reporters, with greater demands on their time. Fewer outlets and more competition for coverage. Face it, it’s a shrinking strike zone for media pitches. That’s why it’s crucial to make those media pitches as good as possible: well-composed, on target and impossible to ignore. We asked our public relations experts…
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Your Corporate Messaging Needs A Makeover
Recently, I was listening to a podcast featuring the CEO of a healthcare tech company that’s doing fantastic things in a new way—an actual innovator, as much as that word is overused. The podcast wasn’t sponsored, so the line of questioning was broad and geared toward thought leadership. In response to the host’s first question,…
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How to Make the News, Even When You’re Not the Headline
Many companies hire PR agencies because they want to make the news, i.e., see their stories splashed on the front pages of USA Today or the Wall Street Journal or featured in a top-tier technology publication. Such a media hit rarely happens overnight, as the bar for a solo feature profile is incredibly high. To…
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How to Get Your Startup Covered by the New York Times
In my 12+ years working with CEOs of healthcare technology startups, I can count on a single hand the number of opening discussions that didn’t include this phrase: “We want to be in the New York Times.” The expectation among tech entrepreneurs that the nation’s newspaper of record will jump at the chance to write…