Tag: Persausiveness
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PR Pros: Beware of Busywork Masquerading as “Essential Skills”
Some hard truths on the PR skills we really should be developing for our clients and our own professional development. A well-known public relations trade site recently ran a “listicle” of so-called essential PR skills for our modern technology-driven era. Included in the list were graphic design, analytics, and even some light HTML coding. My…