Tag: pandemic
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Revisiting “The Four Ps” of Marketing During a Pandemic
Whenever asked to come up with a marketing plan, many people refer back to the “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally rethink the four Ps—whether they know it…
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5 Reasons to Invest in Your Future, Despite the Scary Past
Welcome to Q3, 2020. What does that mean for how public relations and marketing departments will invest in their futures? Q4 will be the time to finalize budgets for 2021. After a tumultuous year including a pandemic, record unemployment, civil unrest and a to-be-determined presidential election, not to mention murder hornets and whatever else the…
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The New Normal in Public Relations and Marketing
Even saying it seems like an oxymoron it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and most importantly tomorrow. While it’s been said many times, the present experience is rather unprecedented. We can certainly learn from recent mistakes, but what we choose…
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How to Write During a Pandemic
Writing is difficult, especially when you work from home, as many of us do here at Amendola. As I write this, for example, the COVID-19 virus pandemic is sweeping across the U.S., with New York City and Louisiana emerging as hot spots. I point that out for two reasons: To show that we at Amendola…
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PR in the Time of COVID-19
“When the going gets weird, the weird turn pro.” The great gonzo journalist Hunter S. Thompson said this many years ago, and it certainly holds true today. During these disorienting times of COVID-19, in the year 2020, things are inarguably weird. And scary. And uncertain. And in the midst of this chaos, those of us…