Tag: non-promotional stories
-
6 “Tells” to Determine If You’re Ready for an Interview-Driven PR Program
It all sounds good in theory. The CEO, VP of sales, chief marketing officer, or some other higher-up decides that the key to boosting sales, raising funding, or driving some other positive business event is to launch an interview-driven PR program. “We need our executives to be viewed as experts by our target audience,” they…