Tag: news release

  • Hitting The Mark With News Releases

    Hitting The Mark With News Releases

    “The first draft is the best, and it’s all downhill from there.” These snarky yet valid words came from a longtime friend, colleague, and mentor. They semi-jokingly referred to much of the writing we produced as the content marketing arm of a Fortune 500 healthcare IT provider. But it was most often muttered when talking…