Tag: new initiatives

  • New hire press releases: Is anyone listening?

    Anyone who’s been in the media, marketing or communications industries has likely seen hundreds. If you’re an ex-reporter-turned-PR-guy like me, then you’ve no doubt seen thousands. Unfortunately, I’m not talking about performance bonuses or letters of adoration from admirers. I’m talking about new-hire press releases. Just about everybody issues them, but not exactly every media…