Tag: National media
-
So You Want to Be in the Wall Street Journal
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal”…
-
6 Ways Trade Outlets Trump National Media for B2B Marketing and PR
Whenever we ask clients about their “dream placement,” national media (especially the New York Times and the Wall Street Journal) always top the list. These multi-platform outlets, after all, attract millions of eyeballs on a daily basis. Although there is no denying the substantial publicity boost a mainstream media outlet can bring, trade pubs and…