Amendola Communications

Tag: Michael Bloomberg

  • Bringing A More Data-Driven Approach to PR Campaigns

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    by

    Jodi Amendola
    in

    As the presidential election cycle heats up we are hearing more and more about how certain campaigns are making (and have made) imaginative use of data to help boost their candidates’ chances of success. A good example is a story I heard recently about the early stages of Michael Bloomberg’s now-abandoned campaign. According to the…