Tag: messaging strategy
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Avoiding the Information “Tug-of-War” During Product Launch
Here’s the scenario. A new product or solution has been developed. Sales and marketing — because they have tangible goals that must be met in a certain timeframe — want to rush out the product launch so they can start selling it. However, other departments within the organization — such as legal and finance —…
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4 Simple Tips for a Successful User Conference
For attendees, a user conference is a little like a mini-vacation. It’s an opportunity to bask in the luxury of being a valued customer, perhaps with a stay at a beachside resort with catered meals and evenings of receptions with open bars. Not a bad assignment if you can get it. For the marketing and…