Tag: meetings
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Why Your 60-Minute Meeting Is 30 Minutes Too Long
We’ve all been there – sitting in a meeting that could have easily ended a half-hour ago – but for some reason, the meeting just crawls on and on. One person may go off on a tangent that may be mildly interesting but has no relevance to the meeting’s objectives. Another person may ask a…
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Why Sales Is Content Marketing’s Best Friend (and the Importance of Being a Good Buddy)
If you’re a content marketing professional who is anything like me, I feel for you. But let’s set that aside for the moment. If you’re a content marketer, you might be overlooking one of the best sources of intel regarding how your target audience talks and just as important how they don’t talk. Here’s the…