Tag: Media Training
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9 Tips For A Great Video Interview
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be ready for a possible video interview.…
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4 Tips From A Former Healthcare Reporter
Career changes are rarely easy, especially when you study a field throughout college and subsequently work in it following graduation. In August, I left a respected healthcare trade journal after nearly four years and ‘crossed over to the dark side,’ as they say. There were several professional motivations behind the move, but one that excited…
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10 Fast Visual Tips for a Fabulous Zoom Media Interview
By Stephanie Janard and Marcia Rhodes Congratulations! Your amazingly talented PR team just landed an interview for you on a local or national news program, to be conducted via Zoom. Since you regularly use Zoom for video calls, the interview should be a piece of cake. Right? Well, it’s true that Zoom is arguably the…
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8 Tips to Become a Candid CEO
We recently wrote about PR tips from the Donald, whose strategy continues to be, it seems, any PR is good PR. It baffles many media watchers how Trump can continue to enjoy broad public appeal even when many of his statements turn out to be less than 100 percent truthful. One of Trump’s secrets is…