Amendola Communications

Tag: Media Interviews

  • Beating the Odds When Pitching Trade Show Media Interviews

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    Ken Krause
    in

    It sounds like a simple request: we’re going to be at such-and-such conference or event and we want to secure some media interviews while we’re there. It makes sense, since trade show media interviews have been a staple of public relations pretty much since Glogg launched the wheel at the first Prehistoric Transportation Expo. The…

  • 6 “Tells” to Determine If You’re Ready for an Interview-Driven PR Program

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    Ken Krause
    in

    It all sounds good in theory. The CEO, VP of sales, chief marketing officer, or some other higher-up decides that the key to boosting sales, raising funding, or driving some other positive business event is to launch an interview-driven PR program. “We need our executives to be viewed as experts by our target audience,” they…

  • What Kind of PR Client Are You?

    What Kind of PR Client Are You?

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    Erik Yorke
    in

    Many young organizations seeking to amplify their marketing and communications initiatives look to a public relations agency to help augment existing sales and marketing initiatives. But PR is not a one-size-fits-all discipline and it isn’t limited to media relations, as some still believe. Which means there are all types of ways to become a PR…

  • What Are You Really Saying? Mastering Unspoken Messages

    What Are You Really Saying? Mastering Unspoken Messages

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    Heather Caouette
    in

    Have you ever heard the phrase, “it’s not what you say but how you say it?” This “how,” or nonverbal communication, accounts for more than 90 percent of what we convey. In fact, former UCLA Professor Albert Mehrabian found that the use of one’s voice makes up 38 percent of what we communicate and body…

  • 8 Tips to Become a Candid CEO

    8 Tips to Become a Candid CEO

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    Julie Donnelly
    in

    We recently wrote about PR tips from the Donald, whose strategy continues to be, it seems, any PR is good PR.  It baffles many media watchers how Trump can continue to enjoy broad public appeal even when many of his statements turn out to be less than 100 percent truthful. One of Trump’s secrets is…

  • Amendola Unveils Redesigned Website and Thought Leadership Blog

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    Amy Koehlmoos
    in

    Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive,…