Tag: key messages
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How to Prepare for Media Interviews
The Roman statesman Seneca once said, “Luck is what happens when preparation meets opportunity.” This is a sentiment executives must keep in mind as they prepare for media interviews. And the key word here is preparation. As busy as everyone seems to be in the era of COVID-19, media interviews – much like any formal…
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Media Interview Preparation 101
Some executives dedicate ample time and effort to media interview preparation studying the journalist’s previous coverage, developing carefully considered talking points while others, not so much. Guess which ones are typically more pleased with the outcomes of their interviews? Nonetheless, it’s important to keep the significance of media interviews in perspective. Unlike a new product…