Tag: Journalists
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4 Tips From A Former Healthcare Reporter
Career changes are rarely easy, especially when you study a field throughout college and subsequently work in it following graduation. In August, I left a respected healthcare trade journal after nearly four years and ‘crossed over to the dark side,’ as they say. There were several professional motivations behind the move, but one that excited…
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What Journalists Want: We Read Cision’s 2020 State of the Media Report So You Don”™t Have To
Another year, another Cision “State of the Media” report. The 2020 edition, which represents the 11th annual report in the series, surveyed more than 3,200 journalists from across the globe to provide a picture of today’s media landscape. While much of the yearly report generally reads like PR 101 for experienced public relations professionals, it…
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The Basics of Healthy, Happy Relationships
Building relationships with journalists takes time. Smashing them to pieces takes little time at all. One terrible, irrelevant pitch and you could end up on a journalist’s blacklist and that isn’t where you want to be. Because as any good media relations guru will tell you, we need journalists more than they need us. To…
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The Anatomy of a Successful Pitch
Nothing fills me with existential dread like sitting down to write a media pitch. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Let me spend eight hours hacking through a labyrinthine…
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6 Common Pitching Errors to Avoid
Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a little thought and preparation can help PR pros avoid these kinds of mistakes. Yet they continue to be made on a…
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Advice for Journalists Considering a Career in Public Relations
Admit it, reporters and editors: Many of you are a little curious to learn about tips for journalists considering a career in public relations, or at least you have been at some point. That’s OK. No one could blame you and you’ve got plenty of reasons: Newspapers have hemorrhaged so many jobs over the last…
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The Dog Eat Dog Days of PR in the Internet Age: Part One
Who watches the watchdogs? It’s a phrase that conjures the creation of police commissions or intelligence oversight committees. But if you’re a believer in the sanctity of the Fourth Estate (and God knows we need them now more than ever), then the watchdogs who need watching are journalists. And no one watches or analyzes, or…