Tag: integrated marketing
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Rule Of 7: Integrated Marketing Programs That Inspire Action
As an agency that works exclusively with healthcare, health IT and life sciences companies, this is a startling stat: U.S. hospitals waste over $12 billion annually as a result of communication inefficiency among care providers. Helping our clients succeed with clear, consistent communication is in our DNA for good reason. Working with our clients as they…
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Revisiting “The Four Ps” of Marketing During a Pandemic
Whenever asked to come up with a marketing plan, many people refer back to the “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally rethink the four Ps—whether they know it…
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How to Make More Impact with Your News
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a…
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Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement
Award-winning firm to implement robust PR, digital and content creation program SCOTTSDALE, Ariz. Jan. 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare marketing and public relations agency, announced today the Foundation for Chiropractic Progress (F4CP) has engaged the firm to develop an integrated marketing communications program to generate public awareness of the benefits of…