Tag: infographics

  • Amplifying Your Press Release With Assets

    Amplifying Your Press Release With Assets

    One of my guilty pleasures is watching animal videos – because who doesn’t love otters having fun in the water or cows playing with balls? The captivating power of photos and videos should also be considered when creating a press release. When your company wins a contract, achieves a major award or releases a new…

  • Healthcare Tech Companies: Make News with Your Data

    Healthcare technology companies spend a lot of time urging providers and payers to become “data-driven.” But what about themselves? The fact is, most healthcare tech companies are sitting on goldmines of data that, given a little exploration, could produce intriguing and meaningful insights. In turn, these insights can become marketing and PR gold. It’s not…

  • Getting the Picture: 5 Reasons to Use Infographics

    Getting the Picture: 5 Reasons to Use Infographics

    Effective storytelling has always been an integral strategy of PR and marketing. But in today’s digital world, where online users are flooded with information, sometimes “showing,” rather than “telling” your story can be an effective approach for communicating your message. Infographics are an excellent tool for turning content especially complex data into a colorful, compelling,…