Tag: infographics
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Amplifying Your Press Release With Assets
One of my guilty pleasures is watching animal videos – because who doesn’t love otters having fun in the water or cows playing with balls? The captivating power of photos and videos should also be considered when creating a press release. When your company wins a contract, achieves a major award or releases a new…
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Getting the Picture: 5 Reasons to Use Infographics
Effective storytelling has always been an integral strategy of PR and marketing. But in today’s digital world, where online users are flooded with information, sometimes “showing,” rather than “telling” your story can be an effective approach for communicating your message. Infographics are an excellent tool for turning content especially complex data into a colorful, compelling,…