Tag: idea generation
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What’s Wrong with Group Brainstorming? A Lot. Here’s a Better Alternative.
Group brainstorming sessions are largely a waste of everyone’s time. Before I’m burned at the stake for corporate heresy, consider that this seemingly controversial statement isn’t just coming from me. Google “Why brainstorming doesn’t work” and you’ll surface a plethora of articles from leading publications like Harvard Business Review, Inc., Fast Company, The Washington Post…