Tag: IDC
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A Look Into Healthcare’s 2024 Crystal Ball: What Industry Analysts Predict
Many of the challenges that healthcare organizations faced in 2023 – inflation, labor shortages, worker burnout, and narrow margins – are likely to persist in 2024. These factors are certain to make for a challenging operating environment, and most healthcare executives are taking a clear-eyed, creative look at how to overcome these looming barriers over…
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Analyst Briefings Best Practices
Earned media bylines and interviews get the most attention in healthcare public relations programs, but in many ways analyst briefings are even more critical to companies navigating a noisy and fiercely competitive marketplace. Admittedly, analyst reports don’t have the curb appeal of a slick vendor profile in a top-drawer health IT publication. But they make…